Connecting Census to Iterable

This article describes how to connect Census to an Iterable instance.

Create a new Iterable API key

To connect Census to your Iterable, you'll need to provide Census with an API key so that we can talk to it directly. 

1. Go to your Integration > API keys page

In the top right, click on your name, and select Account Settings

2. Create a new key for Census

Click the Create New API key button in the top left.

Select the "Standard" key type from the subsequent dropdown. 

Copy the resulting key (a string of 32 characters) to add it to Census.

3. Create a new Iterable connection in Census

Visit the Connections tab in Census

Then select Iterable from the Add Service menu

Finally, paste in the API Key you just created. You can customize the name of the connection if you plan to connect multiple instances of Iterable.

Iterable will now appear as a new destination for Census syncs. 

Syncing data into Iterable

Once the service is added, you can sync users from your database into your Iterable audience (and augment existing contacts with new product data).

When creating a sync in Census, you can use email or userId as an identifier. 

You can map data fields into your existing Iterable audience schema (including into nested schemas). You can also create new custom fields by clicking "+ Add Custom Field" when editing the mapping.