Connecting Census to Marketo

This article describes how to connect Marketo as a Census data destination.

Before you start, you will need admin access to Marketo in order to create the API credentials. You may also want to create a new Marketo API-only user so that you can track changes made by your Census syncs.

Gathering Marketo Credentials

To connect Census to Marketo, you'll need to collect three pieces of information:

  • Endpoint URL
  • Client ID
  • Client Secret

First, sign into Marketo and click the Admin button in the top menu bar. Once in Admin, expand the Integrations menu on the left and select the Web Services option. Scroll down to the REST API section. You'll the Endpoint URL excluding the /rest part

Then click on LaunchPoint

You can either reuse the existing default REST Service or create a new Custom type Service specifically for Census. Once created, click on View Details. You will need the Client ID and Client Secret here.

Adding Credentials to Census

With all three pieces of information, return to Census and visit the Connections tab. Click on the Add Service button and select Marketo from the menu. Copy and paste the values into the dialog and hit save. You should be good to create a new sync!