LinkedIn | Census Docs

This page describes how to use Census with LinkedIn.

🏃‍♀️ Getting Started

In this guide, we will show you how to connect LinkedIn to Census.

Prerequisites

Have your Census account ready. If you need one, create a Free Trial Census account now.
Have your LinkedIn account (associated with your ads) ready, including the username and password.
Have your data source properly configured within Census. See our docs for each supported data source for further information:

Step 1: Connect LinkedIn

Once you are in Census, navigate to Destinations
Click the New Destination button

You'll be taken to a LinkedIn OAuth screen

You'll be taken back to Census where you need to select the Ads Account you want to sync data into

Step 2: Create a Model

Now navigate to the Model section of our Dashboard.‌

Here you will have to write SQL queries to select the data you want to send to LinkedIn. Here are some ideas of data you should select‌.

Current customers to advertise near renewal period
Target Companies / Users in your Ideal Customer Profile (ICP)
Competitors to exclude from advertising

🗄 Supported Objects

Census currently supports syncing to the following LinkedIn objects through audience matching (based on this documentation). The more information provided, the match rate will improve.

It is required to provide a DMP Segment Id for both objects that are supported

Object Name

Supported?

Sync Keys

Company List

✅

Company Email Domain, Company Name, Company Page URL, Company Website Domain, Organization Urn

User List

✅

Email (unhashed, SHA256/512 hashed), Google Advertising Id, Apple Advertising Id